What’s In It For Me?
Emails are one of the most common methods of communication used in business transactions and often times the winner is the business with the best email system.
Today I will teach you how to setup that best email system and grow your revenue.
The most important aspect of any email system (and one that many businesses don’t consider) is whether or not your emails actually reach the intended person.
Many businesses simply use the email service provided through their website hosting company.
This is a HUGE mistake.
Website hosting companies are good at one thing, hosting websites.
Managing email servers, tweaking for delivery rate, managing spam compliance…it’s a whole other world that hosting companies are not equipped to handle.
Today I’m going to show you how to stop leaving one of your most important revenue generation systems to chance.
Let’s get to it.
Step 1: Setting Up Your GSuite Account
One of the most common questions I get is what do I recommend as a business email management system.
I always recommend Google’s GSuite.
I constantly test competitors and I always come back to GSuite (I am a legacy member so I have been there through the massive improvements they continue to make).
GSuite has the easiest management dashboard, the best support and most importantly the highest delivery rate of any email system I’ve tried.
To test out GSuite, you can take advantage of their (as of this writing) 14 day free trial offer by CLICKING HERE.
They currently have 3 account tiers of Basic, Business and Enterprise.
These three tiers are $5, $10 and $25 per user per month respectively.
You also get 30gb+ as free storage even with the Basic plan.
Now some of you reading this may wonder why I’m suggesting you to pay for email services when you can get it through your hosting company included in your monthly bill.
As mentioned above, managing email servers is much more complicated then managing web hosting servers. You will NEVER get the same delivery rate with your web hosting company that you will with Google’s GSuite.
Do you REALLY want to risk something as important as customer contact to a second class service?
I didn’t think so.
So pony up for the Basic plan and get your company setup for growth.
Step 2: Adding Your Domain(s) & MX Records
You should have been prompted to add your domain and modify your MX records when you signed up but just in case you can learn how to add your domain (and future domains) to your GSuite account by CLICKING HERE.
To modify your MX records using my suggested DNS manager CloudFlare (you can read my CloudFlare training here) you need to do the following:
1) Find and copy your GSuite MX records (you can locate the stand GSuite MX records as of the time of this writing by CLICKING HERE.
2) Add those MX records to your CloudFlare account by following these steps.
Once completed, your domain is now connected to your GSuite and will be able to send and receive email.
Step 3: Creating Users
After you signup, I suggest adding your most important employee(s) first and having them learn GSuite alongside you.
Once this initial group has learned the steps, they can take over adding new employees and training the rest of your company.
As I constantly preach, as a business owner your time is extremely valuable and should not be wasted on tasks such as setting up users.
To learn how to add new users you can read Google’s instructions by CLICKING HERE.
One of the reasons I love GSuite is because the support is incredible.
If anything is confusing, you can call, chat or email their support for a blazing fast reply.
Step 4: Creating New Emails (or what Google calls “Groups)
One of the more powerful things about GSuite is you can create literally UNLIMITED emails with just a few clicks.
Then you can assign users to be able to send and receive from anything of these emails with just a few more clicks.
To learn how to create these Groups you can check out Google’s official training by CLICKING HERE.
NOTE: in order to be able to send and receive email from people OUTSIDE of your GSuite organization (read: your customers) Google requires one additional step after you create the group and assign users. That step is under the “Permissions” area of GSuite. You can learn more about setting permissions by CLICKING HERE.
Last, you need to know how to send and receive as each new email (called a Group). You do this by logging in as your primary email and then following the instructions located HERE.
Step 5: What Emails (Groups) Should I Create?
I have listed below each email.
Simply create each of these as a new “group” in GSuite, assign who is responsible within your company to that group and you are good to go!
List of suggested emails (groups):
Even if you are a “one man show”, having these emails available will give your business a much more professional appearance.
The End / Recap
I have tested all others and if I change my mind I will update this training accordingly.
I am always open to testing out alternative sources and methods but when it comes to email (which is directly tied to my clients revenue) I don’t mess around.
Go with GSuite and use the increased revenue to invest in your business.
I know that as a business owner you have better things to spend your time on then setting up email. I have built over many years a team of dedicated experts who handle both my own domain and email management setup as well as those of my clients. If you would like to see if you can apply to take advantage of the peace of mind my team provides CLICK HERE to apply.
I can’t wait to see the impact your company has on our communities!
New Revenue Specialist