90 Day Action Plan for
Jon Shumate
90 Day Action Plan Steps
1) Niche Down
2) Stack Value
3) Optimize Guarantees
4) Create Urgency
5) Fast Cash Infusion
Fact: 3.4 million people pass away every year (on average) in the United States. That’s roughly 283,000 per month.
If LifeStory is able to reach just half of a percent (0.05%) of these families (1,400) each month (and charges them an average of JUST $7 a month), that’s $9,800 in revenue added each month.
With an assumed average 10% conversion rate, that means LifeStory needs to get a message in front of 14,000 people per month. That’s just 3,500 per week or 500 pair of eyeballs per day.
Step 1: Niche Down
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Fast Cash Infusion Details
New Students (based on the size of your current email list at a 10% conversion rate): 20 (+/- 5)
Upfront revenue estimate: $19k+
Upsell Revenue: $2-3k per student
Time needed: 2-3 weeks
Total Potential Revenue: $35k to $65k
Step 2: Stack Value
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Membership Tutoring Group Details
Upfront revenue estimate: $1k+ (based on current students)
Upsell Revenue: $1.5k to $5k per student
Time needed: 2 business days
Total Potential Revenue: $16k / month (conservatively based upon 50% of 334 students that sign up with you per year)
Step 3: Optimize Guarantees
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In Person Group Tutoring Details
Upfront revenue estimate: $15k+ (based on 15 students per group)
Upsell Revenue: $5k+ per student
Time needed: 2 weeks
Total Potential Revenue: $90k / month (conservatively based upon 15 students per weekend at $1,500 per student)
Step 4: Create Urgency
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In Person Group Tutoring Details
Upfront revenue estimate: $15k+ (based on 15 students per group)
Upsell Revenue: $5k+ per student
Time needed: 2 weeks
Total Potential Revenue: $90k / month (conservatively based upon 15 students per weekend at $1,500 per student)
Step 5: Fast Cash Infusion
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Fast Cash Infusion Details
New Students (based on the size of your current email list at a 10% conversion rate): 20 (+/- 5)
Upfront revenue estimate: $19k+
Upsell Revenue: $2-3k per student
Time needed: 2-3 weeks
Total Potential Revenue: $35k to $65k
Recap
To recap my 30-day plan….
Step 1) use your current email list to quickly bring in additional students to fund your growth (estimate initial revenue of $19k+)
Step 2) Create a simple membership site with a monthly fee (estimated initial revenue of $2,900)
Step 3) Create a funnel for in-person group tutoring classes (estimated initial revenue of $15k+)
Step 4) Once the in-person classes are bringing in revenue, start building out an online tutoring presence to sell training and calculator programs in a more automated fashion (estimated initial revenue of unlimited)
Total estimated revenue within 30 days: $36,900
Your Investment
My services come with a simple guarantee.
If I do not make you AT LEAST what you invest with me back within 90 days, I give you a 100% refund AND I keep working until you make back what I initially charged you.
I also don’t charge any recurring fees.
Everything I listed above can and will be completed and active within 90 days.
You will have a complete system setup and running that you can then continue to operate on your own OR we can discuss partnering so I can assist with monthly management and growth.
My normal investment for a 90-day project of this scope is $10k.
However since you were referred over by Brian, I will give you a friends and family discount of $1000. This drops the initial investment to $9,000.
I normally do 60% upfront plus 40% in 30 days.
That means for me to get started tomorrow an upfront you only need an investment of $5,400 and then another $3,600 in 30 days.
If I do not make you AT LEAST $9,000 in the next 90 days, I will give you a 100% refund and continue working until you hit it.
You can invest with a debit / credit card, a mailed check or a ACH transfer.
I can get started this week and based off my results from similar email campaigns I’m expecting new students signing up within 7 days!
I look forward to partnering with you in growing your business,
– Gabe